The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00Normal Brand Utility Laptop Bag
Crane's Country StoreLow stockThis laptop bag will carry your laptop‚Äö and everything else. It has a leather bottom and handles for durability, a shoulder strap for carrying ea...
View full detailsOriginal price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00 -
Original price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $70.00$70.00 - $70.00Current price $70.00
Normal Brand Women's Puremeso Split Side Top
Crane's Country StoreLow stockCozy yet polished. Made in our signature and best-selling Puremeso, this top is garment-washed for a smooth feel. Featuring a boxy fit that hits at...
View full detailsOriginal price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $70.00$70.00 - $70.00Current price $70.00Save 20% -
Original price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00Normal Brand Striped Ski Sweater
Crane's Country StoreLow stockThe allover herringbone pattern, accentuated by contrast seed stitching, creates a uniquely textured crew that's both eye-catching and comfortable....
View full detailsOriginal price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Normal Brand Women's Puremeso Weekend Snap Pullover
Crane's Country StoreLow stockintroducing the Puremeso Weekend Snap Pullover. Made from our signature Puremeso fabric, this pullover features a softener wash for an exceptionall...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00Normal Brand Women's Marianna Crewneck Sweater
Crane's Country StoreLow stockCrafted from a luxurious yarn, this sweater feels like a soft blanket against your skin. The oversized fit and curved hem with a small roll adds a ...
View full detailsOriginal price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00 -
Original price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00Normal Brand Women's Denim Midi Skirt
Crane's Country StoreLow stockClassic comfort meets modern style. Made from 11.1 oz denim in a medium indigo wash with subtle texture and subtle stretch. The flattering silhouet...
View full detailsOriginal price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00 -
Original price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00Normal Brand Cole Terry Pintuck Jogger
Crane's Country StoreLow stockThese joggers feature a distinctive pintuck detail running down the front and back leg. The elastic waistband with adjustable drawcords ensures a c...
View full detailsOriginal price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00 -
Original price $34.00 - Original price $34.00Original price$34.00$34.00 - $34.00Current price $34.00
Normal Brand The All Day Hat
Crane's Country StoreOut of stockA3HADYH Spring 2024!
Original price $34.00 - Original price $34.00Original price$34.00$34.00 - $34.00Current price $34.00Sold out -
Original price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00Normal Brand Women's League Sleeveless Polo
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a fine yarn with a refined and smooth texture, this polo shirt for women offers a lightweight feel that's p...
View full detailsOriginal price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00 -
Original price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00Normal Brand Women's Robles Polo Top
Crane's Country StoreLow stockNormal Brand Spring 2024! Elevated feel, timeless silhouette. Crafted from a 100% classic cotton fine gauge jersey sweater knit, making the polo so...
View full detailsOriginal price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00 -
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00Normal Brand Women's Wanderlust Tank
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a novelty knit texture for a unique look and feel, this tank combines the silkiness of viscose with the soft...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00 -
Original price $72.00 - Original price $110.00Original price $72.00 - Original price $110.00Original price $72.00Current price $50.00$50.00 - $50.00Current price $50.00
Normal Brand Women's Eliza Hi-Neck Dress - CLOSEOUT
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...
View full detailsOriginal price $72.00 - Original price $110.00Original price $72.00 - Original price $110.00Original price $72.00Current price $50.00$50.00 - $50.00Current price $50.00Save up to 55% -
Original price $30.00 - Original price $30.00Original price$30.00$30.00 - $30.00Current price $30.00Normal Brand Washed Camp Cap
Crane's Country StoreLow stockOriginal price $30.00 - Original price $30.00Original price$30.00$30.00 - $30.00Current price $30.00 -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $67.00$67.00 - $67.00Current price $67.00
Normal Brand Fairweather Shawl Collar Sweatshirt
Crane's Country StoreLow stockMeet our sophisticated take on your favorite comfy sweatshirt. With a crossover neck and a high collar, our shawl collar sweatshirt looks dressy, w...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $67.00$67.00 - $67.00Current price $67.00Save 32% -
Original price $258.00Original price $258.00 - Original price $258.00Original price $258.00Current price $109.00$109.00 - $109.00Current price $109.00
Normal Brand City to Slope Parka - CLOSEOUT - ONLY 1 LEFT!
Crane's Country StoreLow stockInspired by the mountains and lined and constructed for ultimate warmth, wherever your adventure lies. The clean lines and modern detailing give a ...
View full detailsOriginal price $258.00Original price $258.00 - Original price $258.00Original price $258.00Current price $109.00$109.00 - $109.00Current price $109.00Save 58% -
Original price $215.00Original price $215.00 - Original price $215.00Original price $215.00Current price $144.00$144.00 - $144.00Current price $144.00
Normal Brand Lambswool Blazer
Crane's Country StoreLow stockThis isn't your dad's blazer - meet the modern take on a classic look. Our lambswool blazer is made with a mid-weight blend of breathable lambswool...
View full detailsOriginal price $215.00Original price $215.00 - Original price $215.00Original price $215.00Current price $144.00$144.00 - $144.00Current price $144.00Save 33% -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $80.00$80.00 - $80.00Current price $80.00
Normal Brand Women's Collins Knit Mockneck
Crane's Country StoreLow stockCrafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $80.00$80.00 - $80.00Current price $80.00Save 18% -
Original price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00Normal Brand Women's Apres Knit Hoodie
Crane's Country StoreLow stockDesigned to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...
View full detailsOriginal price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00 -
Original price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00Normal Brand The Garret Weekend Bag
Crane's Country StoreLow stockOur waxed canvas bag, with leather finishes, is designed to carry everything you need for the weekend. Inspired by our buddy and photographer, Garr...
View full detailsOriginal price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00 -
Original price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $55.00$55.00 - $55.00Current price $55.00
Normal Brand Women's Honeycomb Waffle Crewneck
Crane's Country StoreLow stockDesigned in our newest waffle fabric, this crewneck boasts a novelty waffle-knit texture for a stylish twist. With an elongated sleeve placket feat...
View full detailsOriginal price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $55.00$55.00 - $55.00Current price $55.00Save 24% -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $74.00$74.00 - $74.00Current price $74.00
The Normal Brand Marilyn Knit Pant
Crane's Country StoreLow stockThe Normal Brand Marilyn Knit Pant Natural rise Subtle flare leg Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband 31" inseam (...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $74.00$74.00 - $74.00Current price $74.00Save 24% -
Original price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00The Normal Brand Active Puremeso Tipped Polo
Crane's Country StoreLow stockThe Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit ...
View full detailsOriginal price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00 -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00The Normal Brand Sierra Open Knit Button Down
Crane's Country StoreLow stockThe Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front clos...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $79.00$79.00 - $79.00Current price $79.00
Normal Brand Women's Elsie Fisherman Cardigan - PRICE DROP - CLOSEOUT!
Crane's Country StoreLow stockNormal Brand Women's Elsie Fisherman Cardigan - Closeout Pricing!! Meet our feminine take on the classic fisherman’s sweater. The Elsie Fisherman c...
View full detailsOriginal price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $79.00$79.00 - $79.00Current price $79.00Save 43%
