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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • $198.00 - $198.00
    $198.00
    $198.00 - $198.00
    $198.00

    Normal Brand Sherpa Collar Jacket

    Crane's Country Store
    Low stock

    Warm, thick, and sturdy. The Sherpa Collar Jacket is a mountain man original, with a heavy wool blend that's warm and insulating. Sherpa fleece is ...

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    $198.00 - $198.00
    $198.00
    $198.00 - $198.00
    $198.00
  • $128.00 - $128.00
    $128.00
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    $128.00

    Normal brand Comfort Terry Pant

    Crane's Country Store
    Low stock

    Nobody needs to know you're wearing something that's as comfortable as your favorite sweatpants. With a slim fit and a bit of stretch, these are ab...

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    $128.00 - $128.00
    $128.00
    $128.00 - $128.00
    $128.00
  • $138.00 - $138.00
    $138.00
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    $138.00

    Normal brand Louis Heavyweight Flannel Overshirt

    Crane's Country Store
    Low stock

    Your new favorite flannel. Made from 100% Cotton, it features a heavier, substantial weight with a brushed face for a soft, classic flannel feel. K...

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    $138.00 - $138.00
    $138.00
    $138.00 - $138.00
    $138.00
  • $88.00 - $88.00
    $88.00
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    $88.00

    Normal Brand Nikko Classic Button Up

    Crane's Country Store
    Low stock

    The Nikko button up is the perfectly soft, lightweight cotton shirt that was made for summer to fall transitions. We reinforced the buttons, so you...

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    $88.00 - $88.00
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  • $88.00 - $88.00
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    Normal Brand Jimmy Quarter Zip

    Crane's Country Store
    Low stock

    The perfect, flattering fit in a soft and comfortable fabric - this one will turn you into a sweater guy. Made with a special knit that brings just...

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    $88.00 - $88.00
    $88.00
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    $88.00
  • $98.00 - $98.00
    $98.00
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    $98.00

    Normal Brand Robles Knit Polo

    Crane's Country Store
    Low stock

    Comfort meets style with our retro-inspired Robles Knit Polo. The soft, airy fabric feels like a second skin, while its vintage flair adds a touch ...

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    $98.00 - $98.00
    $98.00
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    $98.00
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    $130.00
    $130.00 - $130.00
    $130.00
    $70.00
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    $70.00

    Normal Brand Womens James Canvas Workwear Pant

    Crane's Country Store
    Low stock

    Normal Brand Womens James Canvas Workwear Pant- S2BJCWKWCHK Durability meets style. Made from our James Canvas, this mid-weight fabric is perfect f...

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    $130.00
    $130.00 - $130.00
    $130.00
    $70.00
    $70.00 - $70.00
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    $148.00
    $148.00 - $148.00
    $148.00
    $108.00
    $108.00 - $108.00
    $108.00

    Normal Brand Women's Oversized Camp Shacket

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Classic comfort. Crafted from a linen-viscose blend cross-woven fabric, this shacket perfectly captures a "lived-in" fee...

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    $148.00
    $148.00 - $148.00
    $148.00
    $108.00
    $108.00 - $108.00
    $108.00
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  • $124.00 - $124.00
    $124.00
    $124.00 - $124.00
    $124.00

    Normal Brand Women's Ezra Crepe Wide Leg Pant

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Ezra crepe is our own blend of softened, crinkly, crepe fabric, and we're a little obsessed. Lightweight, airy, and forg...

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    $124.00 - $124.00
    $124.00
    $124.00 - $124.00
    $124.00
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    $104.00
    $104.00 - $104.00
    $104.00
    $71.00
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    $71.00

    Normal Brand Women's Cole Terry Varsity Crewneck

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...

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    $104.00
    $104.00 - $104.00
    $104.00
    $71.00
    $71.00 - $71.00
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    $72.00
    $72.00 - $72.00
    $72.00
    $64.80
    $64.80 - $64.80
    $64.80

    Normal Brand Women's Cortina Jacquard Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    The Cortina Sweater is perfectly layerable with a relaxed fit. Thick and warm, but not too bulky, it has a cozy soft and silky soft texture that wi...

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    $72.00
    $72.00 - $72.00
    $72.00
    $64.80
    $64.80 - $64.80
    $64.80
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  • $70.00 - $70.00
    $70.00
    $70.00 - $70.00
    $70.00

    Normal Brand Active Puremeso Button Down Shirt

    Crane's Country Store
    Low stock

    $70.00 - $70.00
    $70.00
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    $70.00
  • $166.00 - $166.00
    $166.00
    $166.00 - $166.00
    $166.00

    Normal Brand Rodert Button Front Cardigan

    Crane's Country Store
    Low stock

    $166.00 - $166.00
    $166.00
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    $166.00
  • $65.00 - $65.00
    $65.00
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    $65.00

    Normal Brand Two Button Henley

    Crane's Country Store
    Low stock

    When we started this company in our parents' basement, we did it with one shirt: the Puremeso Henley. This modern take on the classic henley is sof...

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    $65.00 - $65.00
    $65.00
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    $65.00
  • $88.00 - $88.00
    $88.00
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    $88.00

    Normal Brand Chenille Stripe Crew

    Crane's Country Store
    Low stock

    Buttery soft and oh-so-cozy, this sweater is great to wear on its own, or layered over your favorite Normal Brand button-up shirt. Perfect for thos...

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    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00
  • $111.00 - $111.00
    $111.00
    $111.00 - $111.00
    $111.00

    Normal Brand Sea Wool Nep Hoodie - CLOSEOUT

    Crane's Country Store
    Low stock

    Cool meets cozy in this breathably warm rendition of the classic hoodie. With an oversized hood and a ribbed body, the Nep Hoodie is sharp enough t...

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    $111.00 - $111.00
    $111.00
    $111.00 - $111.00
    $111.00
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    $98.00
    $98.00 - $98.00
    $98.00
    $62.00
    $62.00 - $62.00
    $62.00

    Normal Brand Puremeso Acid Wash Button Up

    Crane's Country Store
    Low stock

    Meet the button down that doesn't make you feel buttoned in. Our Acid Wash Button Up Shirt is made with our custom blended fabric, Puremeso, for an...

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    $98.00
    $98.00 - $98.00
    $98.00
    $62.00
    $62.00 - $62.00
    $62.00
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  • $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    Normal Brand Herringbone Textured Knit Jogger

    Crane's Country Store
    Low stock

    Our Herringbone Textured Knit is a mid-weight 100% cotton fabric with a looped back. We made better joggers with a tapered fit, self-cuffs, and spe...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
  • $75.00 - $75.00
    $75.00
    $75.00 - $75.00
    $75.00

    Normal Brand Puremeso Joggers

    Crane's Country Store
    Low stock

    Crafted from our signature custom and best selling blend of cotton, poly, and spandex fabric, these joggers offer the ideal combination of softness...

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    $75.00 - $75.00
    $75.00
    $75.00 - $75.00
    $75.00
  • $47.00 - $47.00
    $47.00
    $47.00 - $47.00
    $47.00

    Normal Brand SS Puremeso Henley

    Crane's Country Store
    Low stock

    Long Sleeve Tee comes in a neutral stone color with subtle branding making it the perfect henley for this fall. Easy to pair and can be worn under ...

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    $47.00 - $47.00
    $47.00
    $47.00 - $47.00
    $47.00
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    Normal Brand Roll Hem Button Pullover

    Crane's Country Store
    Low stock

    This soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
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    $132.00
    $132.00 - $132.00
    $132.00
    $82.00
    $82.00 - $82.00
    $82.00

    Normal Brand Women's Rosa Sweater Dress - PRICE DROP

    Crane's Country Store
    Low stock

    The go-to black mini dress for sweater lovers. Crafted with a substantial yarn, its woven raised texture is adorned with a novelty stitch. The heav...

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    $132.00
    $132.00 - $132.00
    $132.00
    $82.00
    $82.00 - $82.00
    $82.00
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  • Save 13% Save %
    $115.00
    $115.00 - $115.00
    $115.00
    $99.99
    $99.99 - $99.99
    $99.99

    Normal Brand Women's Fair Isle Surplice Hoodie

    Crane's Country Store
    Low stock

    This hoodie features a timeless novelty fair isle print in classic colors, adding charm to your winter wardrobe. This 100% cotton hoodie offers a s...

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    $115.00
    $115.00 - $115.00
    $115.00
    $99.99
    $99.99 - $99.99
    $99.99
    Save 13% Save %
  • Save 35% Save %
    $96.00
    $96.00 - $96.00
    $96.00
    $62.00
    $62.00 - $62.00
    $62.00

    Normal Brand Women's Honeycomb Waffle Overshirt

    Crane's Country Store
    Low stock

    With an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...

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    $96.00
    $96.00 - $96.00
    $96.00
    $62.00
    $62.00 - $62.00
    $62.00
    Save 35% Save %