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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $198.00 - Original price $198.00
    Original price
    $198.00
    $198.00 - $198.00
    Current price $198.00

    Normal Brand Sherpa Collar Jacket

    Crane's Country Store
    Low stock

    Warm, thick, and sturdy. The Sherpa Collar Jacket is a mountain man original, with a heavy wool blend that's warm and insulating. Sherpa fleece is ...

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    Original price $198.00 - Original price $198.00
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    $198.00
    $198.00 - $198.00
    Current price $198.00
  • Original price $168.00 - Original price $168.00
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    $168.00
    $168.00 - $168.00
    Current price $168.00

    Normal Brand Military CPO

    Crane's Country Store
    Low stock

    Back and better than ever, this jacket is made in soft and supple plainweave cotton with a warm flannel lining for comfort. Designed to fit true to...

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    Original price $168.00 - Original price $168.00
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    $168.00
    $168.00 - $168.00
    Current price $168.00
  • Original price $128.00 - Original price $128.00
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    $128.00
    $128.00 - $128.00
    Current price $128.00

    Normal brand Comfort Terry Pant

    Crane's Country Store
    Low stock

    Nobody needs to know you're wearing something that's as comfortable as your favorite sweatpants. With a slim fit and a bit of stretch, these are ab...

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    Original price $128.00 - Original price $128.00
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    $128.00
    $128.00 - $128.00
    Current price $128.00
  • Original price $138.00 - Original price $138.00
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    $138.00
    $138.00 - $138.00
    Current price $138.00

    Normal brand Louis Heavyweight Flannel Overshirt

    Crane's Country Store
    Low stock

    Your new favorite flannel. Made from 100% Cotton, it features a heavier, substantial weight with a brushed face for a soft, classic flannel feel. K...

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    Original price $138.00 - Original price $138.00
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    $138.00
    $138.00 - $138.00
    Current price $138.00
  • Original price $88.00 - Original price $88.00
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    $88.00
    $88.00 - $88.00
    Current price $88.00

    Normal Brand Nikko Classic Button Up

    Crane's Country Store
    Low stock

    The Nikko button up is the perfectly soft, lightweight cotton shirt that was made for summer to fall transitions. We reinforced the buttons, so you...

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    Original price $88.00 - Original price $88.00
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    $88.00
    $88.00 - $88.00
    Current price $88.00
  • Original price $98.00 - Original price $98.00
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    $98.00
    $98.00 - $98.00
    Current price $98.00

    Normal Brand Jackson Lightweight Flannel

    Crane's Country Store
    Low stock

    Vintage inspired prints, breathable, sturdy 100% cotton twill, and a sharp cut make these shirts personality-forward statement pieces. The Jackson ...

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    Original price $98.00 - Original price $98.00
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    $98.00
    $98.00 - $98.00
    Current price $98.00
  • Original price $108.00 - Original price $108.00
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    $108.00
    $108.00 - $108.00
    Current price $108.00

    Normal Brand Hudson Double Brushed Flannel

    Crane's Country Store
    Low stock

    Your new office-to-bar shirt. Cool colors and a soft wash in a lightweight 145gsm flannel. We double brushed this cotton woven for extra comfort, a...

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    Original price $108.00 - Original price $108.00
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    $108.00
    $108.00 - $108.00
    Current price $108.00
  • Original price $118.00 - Original price $118.00
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    $118.00
    $118.00 - $118.00
    Current price $118.00

    Normal Brand Fairbanks Chamois Button Up

    Crane's Country Store
    Low stock

    A classic 100% cotton button up made in a subtle marled woven fabric that is double brushed for extra softness. It has a true-to-size fit and featu...

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    Original price $118.00 - Original price $118.00
    Original price
    $118.00
    $118.00 - $118.00
    Current price $118.00
  • Original price $165.00 - Original price $165.00
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    $165.00
    $165.00 - $165.00
    Current price $165.00

    Normal Brand Utility Laptop Bag

    Crane's Country Store
    Low stock

    This laptop bag will carry your laptop‚Äö and everything else. It has a leather bottom and handles for durability, a shoulder strap for carrying ea...

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    Original price $165.00 - Original price $165.00
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    $165.00
    $165.00 - $165.00
    Current price $165.00
  • Original price $88.00 - Original price $88.00
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    $88.00
    $88.00 - $88.00
    Current price $88.00

    Normal Brand Jimmy Quarter Zip

    Crane's Country Store
    Low stock

    The perfect, flattering fit in a soft and comfortable fabric - this one will turn you into a sweater guy. Made with a special knit that brings just...

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    Original price $88.00 - Original price $88.00
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    $88.00
    $88.00 - $88.00
    Current price $88.00
  • Original price $115.00 - Original price $115.00
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    $115.00
    $115.00 - $115.00
    Current price $115.00

    Normal Brand Striped Ski Sweater

    Crane's Country Store
    Low stock

    The allover herringbone pattern, accentuated by contrast seed stitching, creates a uniquely textured crew that's both eye-catching and comfortable....

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    Original price $115.00 - Original price $115.00
    Original price
    $115.00
    $115.00 - $115.00
    Current price $115.00
  • Original price $68.00 - Original price $68.00
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    $68.00
    $68.00 - $68.00
    Current price $68.00

    Normal Brand Puremeso Everyday Henley

    Crane's Country Store
    Low stock

    Featuring a shorter button placket and a stylish curved hem, this henley offers a fresh take on a classic design. Crafted from our signature and be...

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    Original price $68.00 - Original price $68.00
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    $68.00
    $68.00 - $68.00
    Current price $68.00
  • Original price $108.00 - Original price $108.00
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    $108.00
    $108.00 - $108.00
    Current price $108.00

    Normal Brand Women's Marianna Popover Sweater

    Crane's Country Store
    Low stock

    Unbelievably soft and cozy, with a button up collar and a true to size fit, you'll want to wear this sweater every day. It's lightweight and breath...

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    Original price $108.00 - Original price $108.00
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    $108.00
    $108.00 - $108.00
    Current price $108.00
  • Original price $88.00 - Original price $88.00
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    $88.00
    $88.00 - $88.00
    Current price $88.00

    Normal Brand Women's Puremeso Everyday Jogger

    Crane's Country Store
    Low stock

    Crafted from our exclusive and best selling cotton/polyester/spandex blend fabric, these joggers offer unmatched softness and a touch of stretch. W...

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    Original price $88.00 - Original price $88.00
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    $88.00
    $88.00 - $88.00
    Current price $88.00
  • Original price $88.00 - Original price $88.00
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    $88.00
    $88.00 - $88.00
    Current price $88.00

    Normal Brand Women's Puremeso Everyday Hoodie

    Crane's Country Store
    Low stock

    Crafted from our signature and best selling cotton/poly/spandex blend fabric, this hoodie offers unparalleled comfort and all the stretch you need....

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    Original price $88.00 - Original price $88.00
    Original price
    $88.00
    $88.00 - $88.00
    Current price $88.00
  • Original price $128.00 - Original price $128.00
    Original price
    $128.00
    $128.00 - $128.00
    Current price $128.00

    Normal Brand Women's Comfort Terry Wide Leg Crop Pant

    Crane's Country Store
    Low stock

    Our Comfort Terry Wide Leg Crop Pant seamlessly combines comfort and style. Made from our best selling Comfort Terry fabric, these pants boast a li...

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    Original price $128.00 - Original price $128.00
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    $128.00
    $128.00 - $128.00
    Current price $128.00
  • Original price $118.00 - Original price $118.00
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    $118.00
    $118.00 - $118.00
    Current price $118.00

    Normal Brand Women's Denim Midi Skirt

    Crane's Country Store
    Low stock

    Classic comfort meets modern style. Made from 11.1 oz denim in a medium indigo wash with subtle texture and subtle stretch. The flattering silhouet...

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    Original price $118.00 - Original price $118.00
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    $118.00
    $118.00 - $118.00
    Current price $118.00
  • Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $69.00
    $69.00 - $69.00
    Current price $69.00

    Normal Brand Drawcord Legging

    Crane's Country Store
    Low stock

    Our Drawcord Leggings are leggings that stay up, whether you're working out, or working on a bowl of popcorn. The compression fabric gives you a fl...

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    Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $69.00
    $69.00 - $69.00
    Current price $69.00
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  • Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00

    Normal Brand Robles Knit Polo

    Crane's Country Store
    Low stock

    Comfort meets style with our retro-inspired Robles Knit Polo. The soft, airy fabric feels like a second skin, while its vintage flair adds a touch ...

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    Original price $98.00 - Original price $98.00
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    $98.00
    $98.00 - $98.00
    Current price $98.00
  • Original price $70.00 - Original price $70.00
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    $70.00
    $70.00 - $70.00
    Current price $70.00

    Normal Brand Cole Terry Pintuck Jogger

    Crane's Country Store
    Low stock

    These joggers feature a distinctive pintuck detail running down the front and back leg. The elastic waistband with adjustable drawcords ensures a c...

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    Original price $70.00 - Original price $70.00
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    $70.00
    $70.00 - $70.00
    Current price $70.00
  • Original price $34.00 - Original price $34.00
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    $34.00
    $34.00 - $34.00
    Current price $34.00

    Normal Brand The All Day Hat

    Crane's Country Store
    In stock

      A3HADYH Spring 2024!  

    Original price $34.00 - Original price $34.00
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    $34.00
    $34.00 - $34.00
    Current price $34.00
  • Original price $130.00 - Original price $130.00
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    $130.00
    $130.00 - $130.00
    Current price $130.00

    Normal Brand Womens James Canvas Workwear Pant

    Crane's Country Store
    Low stock

    Normal Brand Womens James Canvas Workwear Pant- S2BJCWKWCHK Durability meets style. Made from our James Canvas, this mid-weight fabric is perfect f...

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    Original price $130.00 - Original price $130.00
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    $130.00
    $130.00 - $130.00
    Current price $130.00
  • Original price $118.00 - Original price $118.00
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    $118.00
    $118.00 - $118.00
    Current price $118.00

    Normal Brand Women's Eliza Dress

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Understated elegance meets steamy summer nights in this sweater knit summer dress. Made with 100% breathable cotton, the...

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    Original price $118.00 - Original price $118.00
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    $118.00
    $118.00 - $118.00
    Current price $118.00
  • Original price $148.00
    Original price $148.00 - Original price $148.00
    Original price $148.00
    Current price $108.00
    $108.00 - $108.00
    Current price $108.00

    Normal Brand Women's Oversized Camp Shacket

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Classic comfort. Crafted from a linen-viscose blend cross-woven fabric, this shacket perfectly captures a "lived-in" fee...

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    Original price $148.00
    Original price $148.00 - Original price $148.00
    Original price $148.00
    Current price $108.00
    $108.00 - $108.00
    Current price $108.00
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