The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Normal Brand Women's Collins Knit Mockneck
Crane's Country StoreLow stockCrafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $99.99$99.99 - $99.99Current price $99.99
Normal Brand Women's Fair Isle Surplice Hoodie
Crane's Country StoreLow stockThis hoodie features a timeless novelty fair isle print in classic colors, adding charm to your winter wardrobe. This 100% cotton hoodie offers a s...
View full detailsOriginal price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $99.99$99.99 - $99.99Current price $99.99Save 13% -
Original price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00Normal Brand The Garret Weekend Bag
Crane's Country StoreLow stockOur waxed canvas bag, with leather finishes, is designed to carry everything you need for the weekend. Inspired by our buddy and photographer, Garr...
View full detailsOriginal price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00 -
Original price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00Normal Brand Top Side Backpack
Crane's Country StoreIn stockWe wanted a good looking bag that you could take from the city to the country and back again. We wanted something that was rough enough for the fie...
View full detailsOriginal price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00 -
Original price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $63.00$63.00 - $63.00Current price $63.00
Normal Brand Women's Honeycomb Waffle Crewneck
Crane's Country StoreLow stockDesigned in our newest waffle fabric, this crewneck boasts a novelty waffle-knit texture for a stylish twist. With an elongated sleeve placket feat...
View full detailsOriginal price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $63.00$63.00 - $63.00Current price $63.00Save 13% -
Original price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $62.00$62.00 - $62.00Current price $62.00
Normal Brand Women's Honeycomb Waffle Overshirt
Crane's Country StoreLow stockWith an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...
View full detailsOriginal price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $62.00$62.00 - $62.00Current price $62.00Save 35% -
Original price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00The Normal Brand Men's Active Puremeso Print Polo
Crane's Country StoreLow stockThe Normal Brand Men's Active Puremeso Print Polo Jersey cotton fabric Stretchy athletic fit Chest patch pocket Bear embroidery and TNB engraved b...
View full detailsOriginal price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00 -
Original price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $44.00$44.00 - $44.00Current price $44.00
The Normal Brand Men's Slub Polo
Crane's Country StoreLow stockThe Normal Brand Men's Slub Polo Available in eight colors Slub jersey Athletic true to size fit Chest pocket Garment dyed Engraved marled buttons ...
View full detailsOriginal price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $44.00$44.00 - $44.00Current price $44.00Save 24% -
Original price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00The Normal Brand Marilyn Knit Tanktop
Crane's Country StoreLow stockThe Normal Brand Marilyn Knit Tanktop Hits at natural waist Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband Normal Brand meta...
View full detailsOriginal price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00 -
Original price $30.00 - Original price $30.00Original price$30.00$30.00 - $30.00Current price $30.00The Normal Brand Circle Hat
Crane's Country StoreLow stockThe Normal Brand Circle Hat 100% Polyester Performance UV fabric Damask woven patch Adjustable No-snag velcro closure Mid profile fit Structured A...
View full detailsOriginal price $30.00 - Original price $30.00Original price$30.00$30.00 - $30.00Current price $30.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00
The Normal Brand Logo Leggings
Crane's Country StoreOut of stockThe Normal Brand Logo Leggings Available in black High-waisted full length legging Compression fit Wide branded waistband Bear logo on back left ca...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Sold out -
Original price $78.00Original price $78.00 - Original price $78.00Original price $78.00Current price $59.00$59.00 - $59.00Current price $59.00
The Normal Brand Ezra Crepe Cropped Shirt
Crane's Country StoreLow stockThe Normal Brand Ezra Crepe Cropped Shirt Relaxed camp collar Cropped length Boxy fit Short, fitted sleeves Softened Ezra crepe crinkle fabric Pea...
View full detailsOriginal price $78.00Original price $78.00 - Original price $78.00Original price $78.00Current price $59.00$59.00 - $59.00Current price $59.00Save 24% -
Original price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $72.00$72.00 - $72.00Current price $72.00
The Normal Brand Ezra Crepe Camp Shirt
Crane's Country StoreLow stockThe Normal Brand Ezra Crepe Camp Shirt Available in Cliff Rose Print Cut/fit detail Softened Ezra crepe crinkle fabric Fabric 100% viscose S2WE...
View full detailsOriginal price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $72.00$72.00 - $72.00Current price $72.00Save 25% -
Original price $122.00Original price $122.00 - Original price $122.00Original price $122.00Current price $92.00$92.00 - $92.00Current price $92.00
The Normal Brand Sonoran Slub Surplice Tank Dress
Crane's Country StoreLow stockThe Normal Brand Sonoran Slub Surplice Tank Dress Available in Cayenne Floral Print Adjustable spaghetti strap mini dress Lightly textured print s...
View full detailsOriginal price $122.00Original price $122.00 - Original price $122.00Original price $122.00Current price $92.00$92.00 - $92.00Current price $92.00Save 25% -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00The Normal Brand Kalo Wrap Top
Crane's Country StoreLow stockThe Normal Brand Kalo Wrap Top Available in Ivory Hits at natural waist Cuffed sleeves Kalo puckered double cloth gauze Adjustable bottom band wit...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00 -
Original price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $72.00$72.00 - $72.00Current price $72.00
The Normal Brand Freshwater Square Neck Tank
Crane's Country StoreLow stockThe Normal Brand Freshwater Square Neck Tank Available in Oasis Cayenne Hits at natural waist Smocked back Textured, lightweight fabric with voile...
View full detailsOriginal price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $72.00$72.00 - $72.00Current price $72.00Save 25% -
Original price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $72.00$72.00 - $72.00Current price $72.00
The Normal Brand Women's Freshwater Camp Shirt
Crane's Country StoreLow stockThe Normal Brand Freshwater Camp Shirt Skimmer length Lightweight, textured fabric Faux horn buttons Chest pocket Side slits at bottom hem Cuffed ...
View full detailsOriginal price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $72.00$72.00 - $72.00Current price $72.00Save 25% -
Original price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00The Normal Brand Kalo Overalls
Crane's Country StorePlayful meets modern minimalism in these light-as-air Kalo overalls. We designed these overalls to bring a feminine touch to a historically utilita...
View full detailsOriginal price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00 -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00The Normal Brand Sierra Open Knit Button Down
Crane's Country StoreLow stockThe Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front clos...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $49.00$49.00 - $49.00Current price $49.00
The Normal Brand Sierra Hoodie
Crane's Country StoreLow stockThe Normal Brand Sierra Hoodie Available in Ivory Relaxed, boxy fit Open-knit crochet Kangaroo pocket Drawstring closure Ribbed hem and cuffs Fabri...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $49.00$49.00 - $49.00Current price $49.00Save 50% -
Original price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $62.00$62.00 - $62.00Current price $62.00
The Normal Brand Sonoran Slub Square Neck Tank
Crane's Country StoreLow stockThe Normal Brand Sonoran Slub Square Neck Tank Available in Cayenne Floral Print Hits at natural waist Smocked back Textured, lightweight fabric w...
View full detailsOriginal price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $62.00$62.00 - $62.00Current price $62.00Save 24% -
Original price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00The Normal Brand Tailored Terry Trucker
Crane's Country StoreLow stockThe Normal Brand Tailored Terry Trucker Cut/fit detail Fabric feel Closures Stitching/durability Pockets and finer details Fabric 77% cotton 18% ra...
View full detailsOriginal price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00 -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $74.00$74.00 - $74.00Current price $74.00
The Normal Brand Sonoran Slub Paperbag Short
Crane's Country StoreLow stockThe Normal Brand Sonoran Slub Paperbag Short Available in Cayenne Floral Print Natural rise with a relaxed fit Elastic paper bag waistband Drawstr...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $74.00$74.00 - $74.00Current price $74.00Save 24% -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00Normal Brand Women's Malakos Knit Cardigan
Crane's Country StoreLow stockMalakos Knit Cardigan Available in two colors Two-ply shawl collar Longer length – hits just below butt Ribbed cuffs and raglan sleeves Pointed bo...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00
