The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| /
Normal Brand Women's Malakos Knit Cropped Tank
Crane's Country StoreLow stockMalakos Knit Cropped Tank Scooped neckline and back Ribbed hem and binding Branded metal bar at back Satin labels for comfort Fabric 95% rayon 5...
View full detailsOriginal price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| / -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
Normal Brand Women's Malakos Knit Jogger
Crane's Country StoreLow stockMalakos Knit Jogger Available in two colors High-rise paper bag waist with draw cords Slim leg jogger with ribbed ankle cuffs Metal bar logo at fro...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| / -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| /
Normal Brand Cord Field Coat
Crane's Country StoreLow stockCord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| / -
Original price $0.00 - Original price $0.00Original price $0.00$198.00$198.00 - $198.00Current price $198.00| /
Normal Brand Women's Denim Moto Jacket - Spring Closeout Sale!
Crane's Country StoreLow stockDenim Moto Jacket - Closeout pricing! A cozy take on an edgy classic, the sherpa-lined Denim Moto Jacket is warm and soft, with a relaxed fit and a...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$198.00$198.00 - $198.00Current price $198.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
The Normal Brand Women's Cinch Legging
Crane's Country StoreLow stockCinch Legging The Cinch Legging is the perfect legging for a polished, sporty look. Moderate compression gives you a sculpted look, without feelin...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $43.00$43.00 - $43.00Current price $43.00| /
Normal Brand Women's Vail Knit Winter Sweater - PRICE DROP
Crane's Country StoreLow stockNormal Brand Women's Vail Knit Winter Sweater - Closeout Pricing!! The Vail Knit Winter Sweater is soft, heavy, and perfectly warm for blustery day...
View full detailsOriginal price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $43.00$43.00 - $43.00Current price $43.00| /Save 69% Save % -
Original price $52.00 - Original price $52.00Original price$52.00$52.00 - $52.00Current price $52.00| /
Normal Brand Women's Sydney Cropped Tank
Crane's Country StoreLow stockSydney Cropped Tank A sweater set in summer is something we all need. This tank is cropped and offered in pop colors to complete your summer vibes....
View full detailsOriginal price $52.00 - Original price $52.00Original price$52.00$52.00 - $52.00Current price $52.00| / -
Original price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00| /
Normal Brand Tailored Terry Blazer
Crane's Country StoreLow stockTailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...
View full detailsOriginal price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00| / -
Original price $45.00 - Original price $45.00Original price$45.00$45.00 - $45.00Current price $45.00| /
Normal Brand Women's Straw Sun Hat
Crane's Country StoreLow stockStraw Sun Hat Specifications100% AcrylicOne size fits allDirect embroidery on cuffAcrylic pom A2HSTRWHTAN9
Original price $45.00 - Original price $45.00Original price$45.00$45.00 - $45.00Current price $45.00| / -
Original price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00| /
Normal Brand Women's Hi-Rise Ankle Skimmer
Crane's Country StoreLow stockHi-Rise Ankle Skimmer Say hello to our new denim. These hi-rise rigid denim jeans are fitted through the waist and hip with a straight silhouette t...
View full detailsOriginal price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00| / -
Original price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $99.00$99.00 - $99.00Current price $99.00| /
Normal Brand Women's Cable Sweater Dress
Crane's Country StoreLow stockCable Sweater Dress Ultra cozy and stylish. Classic cables meet an updated silhouette and bell sleeve detail for that perfect mix of heritage and n...
View full detailsOriginal price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $99.00$99.00 - $99.00Current price $99.00| /Save 30% Save % -
Original price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00| /
Normal Brand Women's Carry All Waxed Canvas Tote
Crane's Country StoreLow stockCarry All Waxed Canvas Tote Soft canvas base 1 inside side pocket 1 leather branding labels Leather straps Leather zipper pull
Original price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00| / -
Original price $125.00 - Original price $125.00Original price$125.00$125.00 - $125.00Current price $125.00| /
Normal Brand Weekend Waxed Canvas Bag
Crane's Country StoreLow stockOriginal price $125.00 - Original price $125.00Original price$125.00$125.00 - $125.00Current price $125.00| / -
Original price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Teddy Vest
Crane's Country StoreLow stockWOMENS TEDDY VEST Channel major snow bunny cozy vibes in our ultra soft rendition of teddy sherpa fabric, fashioned into a zip up vest. This vest f...
View full detailsOriginal price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save 46% Save % -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $60.00$60.00 - $60.00Current price $60.00| /
Normal Brand Women's Military Overshirt -PRICE DROP
Crane's Country StoreLow stockFrom the Normal Brand – this clean, elevated layering piece, features classic military styling with shoulder epaulets, sleeve tab to hold sleeves r...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $60.00$60.00 - $60.00Current price $60.00| /Save 49% Save % -
Original price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00| /
The Normal Brand Women's Classic Terry Looped Sweatpant
Crane's Country StoreLow stockClassic Terry Looped SweatpantElevated basics, featuring panel details that use the loop side of fabric running down the side of the leg, This styl...
View full detailsOriginal price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00| / -
Original price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Monterosa Turtleneck Sweater - Spring Closeout Sale!
Crane's Country StoreLow stockSoft, cozy, and breathable, this is the chunky turtleneck sweater that’s breathable enough to wear all day. Oversized and perfect with a pair of je...
View full detailsOriginal price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save 54% Save % -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $34.00$34.00 - $34.00Current price $34.00| /
Normal Brand Women's Sitka Jacquard Sweater - PRICE DROP
Crane's Country StoreOut of stockSITKA JACQUARD SWEATER Women's - Closeout Pricing! Nothing says Fall quite like cozy sweaters in the perfect autumnal pattern. Inspired by our fav...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $34.00$34.00 - $34.00Current price $34.00| /Sold out -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Surplus Pants
Crane's Country StoreLow stockSurplus Pants These hi-rise pants offer a relaxed fit for ultimate mobility, but still look sharp. Featuring a paperbag waist, and a front tie belt...
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Original price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00| /
Normal Brand Women's Puremeso Weekender Dress
Crane's Country StoreLow stockWe wanted to see how far we could spread the love of comfort that is Puremeso and discovered that it actually makes just about the most comfortable...
View full detailsOriginal price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00| / -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
Normal Brand Hybrid Shorts
Crane's Country StoreLow stockHybrid Shorts Have a tee time in the morning and plans to hit the pool after lunch? Don't even bother bringing a change of clothes, because these s...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| / -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
The Normal Brand Women's Active Puremeso T-Shirt Dress
Crane's Country StoreLow stockActive Puremeso T-Shirt DressA TNB favorite: Casual, cute, and Puremeso level comfort. Dress it up or down - this t-shirt dress knows no bounds. Wh...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| / -
Original price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00| /
Flannel Lined Twill Shirt Jacket Unisex Khaki
Crane's Country StoreLow stockFlannel Lined Twill Shirt Jacket Your favorite jacket is back again for its third season in colors you've loved (and some new ones, too). It's ful...
View full detailsOriginal price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00| / -
Original price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00| /
Normal Brand Utility Laptop Bag
Crane's Country StoreLow stockThe Normal Utility Laptop Bag has a leather bottom and handles for durability, a shoulder strap for carrying ease, and stylish leather and zipper d...
View full detailsOriginal price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00| /