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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $165.00 - Original price $165.00
    Original price
    $165.00
    $165.00 - $165.00
    Current price $165.00

    Normal Brand Utility Laptop Bag

    Crane's Country Store
    Low stock

    The Normal Utility Laptop Bag has a leather bottom and handles for durability, a shoulder strap for carrying ease, and stylish leather and zipper d...

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    Original price $165.00 - Original price $165.00
    Original price
    $165.00
    $165.00 - $165.00
    Current price $165.00
  • Original price $220.00
    Original price $220.00 - Original price $220.00
    Original price $220.00
    Current price $109.00
    $109.00 - $109.00
    Current price $109.00

    Normal Brand Buffalo Sherpa Jacket - CLOSEOUT - ONLY 1 LEFT!

    Crane's Country Store
    Low stock

    This has been something Jimmy has wanted to develop for years. A classic Americana look bundled with all of the softness you want from The Normal B...

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    Original price $220.00
    Original price $220.00 - Original price $220.00
    Original price $220.00
    Current price $109.00
    $109.00 - $109.00
    Current price $109.00
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  • Original price $175.00
    Original price $175.00 - Original price $175.00
    Original price $175.00
    Current price $89.00
    $89.00 - $89.00
    Current price $89.00

    Normal Brand Buffalo Sherpa Vest - CLOSEOUT - ONLY 1 LEFT!

    Crane's Country Store
    In stock

    This has been something Jimmy has wanted to develop for years. A classic Americana look bundled with all of the softness you want from The Normal B...

    View full details
    Original price $175.00
    Original price $175.00 - Original price $175.00
    Original price $175.00
    Current price $89.00
    $89.00 - $89.00
    Current price $89.00
    Save 49% Save %