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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • kalo 1
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    $110.00
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    The Normal Brand Kalo Overalls

    Crane's Country Store
    Low stock

    Playful meets modern minimalism in these light-as-air Kalo overalls. We designed these overalls to bring a feminine touch to a historically utilita...

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  • $295.00 - $295.00
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    Normal Brand Balboa City Peacoat

    Crane's Country Store
    Low stock

    The Balboa City Peacoat is rugged, thick, and well-made, with a tailored fit that looks polished enough to wear to work. But don’t let its modern l...

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    Normal Brand Women's Apres Chevron Sweater

    Crane's Country Store
    Low stock

    The novelty knit chevron pattern and tonal 'V' stripes bring a pop of color to this piece, while the dolman sleeves ensure an easy and comfortable ...

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    Normal Brand Women's Mountain Overshirt -PRICE DROP

    Crane's Country Store
    Low stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

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    $118.00
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  • $108.00 - $108.00
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    Normal Brand Lennox Jersey Button Up - Premium Cotton Shirt

    Crane's Country Store
    Low stock

    Elevated Comfort Meets Timeless StyleExperience the perfect blend of luxury and versatility with the Normal Brand Lennox Jersey Button Up. This isn...

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    Normal Brand Women's Aria Crepe Button Thru Maxi Dress

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! A maxi dress made for warm weather, this dress is made in a lightweight viscose for effortless drape and a gentle feel ag...

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    Normal Brand Women's Aria Crepe Lapel Dress

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! A new crepe fabric that is soft, drapy, and is less prone to wrinkling. Ideal for warmer weather, this dress boasts a sli...

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    $98.00 - $98.00
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    Normal Brand Puremeso Weekend Quarter Zip - F1PQZPUP

    Crane's Country Store
    Low stock

    Effortless Style Meets Ultimate ComfortThe Weekend Quarter Zip is your new go-to layer for those crisp fall mornings and cool evenings. This isn't ...

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    $78.00 - $78.00
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    $126.00
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    $90.00
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    Normal Brand Women's Athena Column Dress

    Crane's Country Store
    Low stock

    This fitted turtleneck dress exudes sophistication. Made from a midweight yarn, the dress offers a soft and stretchy feel with a smooth finish, ens...

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    $126.00
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    $90.00
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  • PIC_5_80a6f96a-f33a-4ba9-b5a1-b17f89925f14_1500x@2x.jpg
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    $52.00
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    The Normal Brand Active Puremeso SS Weekend Henley

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso Weekend Henley Available in four colors Jersey cotton fabric Stretchy athletic fit Short sleeve Bear embroidery E...

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    $39.00
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  • $68.00 - $68.00
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    Normal Brand Puremeso Everyday Henley - Men's Classic Comfort Henley Shirt

    Crane's Country Store
    Low stock

    Elevate Your Everyday StyleThe Normal Brand Puremeso Everyday Henley redefines casual comfort with its modern take on a timeless classic. This isn'...

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    $68.00 - $68.00
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    $118.00
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    Normal Brand Tentoma Western Shirt

    Crane's Country Store
    Low stock

    Timelessly rugged, with just enough stretch to take this shirt from a dinner date to some outdoor chores, the Tentoma Western Shirt is the essentia...

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    $118.00
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    Normal Brand Women's Marianna Raglan Sweater -PRICE CUT

    Crane's Country Store
    Low stock

    Made with a luxurious yarn that feels like a soft blanket against your skin, this sweater offers unmatched comfort and warmth. The contrast color s...

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  • PIC_3_4b3b4159-c0cc-4e0f-b069-e1428d96f7b1_1500x@2x.jpg
    The Normal Brand Kalo Shortalls | Overall Shorts for Women | Crane’s Country Store
    Save 22% Save %
    $92.00
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    The Normal Brand Kalo Shortalls

    Crane's Country Store
    Low stock

    The Normal Brand Kalo Shortalls combine playful style with modern minimalism. Made from ultra-soft, breathable Kalo double gauze, these short overa...

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    $92.00
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    $82.00
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    Normal Brand Women's Roadtrip V-Neck Sweater

    Crane's Country Store
    Low stock

    Roadtrip V-Neck Sweater Top down, hair blowing in the wind, and music blaring. This is that sweater you're wearing when you're cruising down the ro...

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    $82.00
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  • $44.00 - $44.00
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    Normal Brand Women's Rib Tank

    Crane's Country Store
    Low stock

    Your New Go-To Essential Meet your wardrobe's most versatile player – the Normal Brand Women's Rib Tank. This isn't just another basic; it's the fo...

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    $44.00 - $44.00
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    Normal Brand Women's Pom Beanie

    Crane's Country Store
    In stock

    This Women's The Normal Brand Pom Beanie in Charcoal is the perfect addition to your winter, fall, or spring wardrobe. The solid pattern and gray c...

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    $34.00 - $34.00
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    Normal Brand Jackson Lightweight Flannel

    Normal Brand
    Low stock

    Vintage inspired prints, breathable, sturdy 100% cotton twill, and a sharp cut make these shirts personality-forward statement pieces. The Jackson ...

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    $98.00 - $98.00
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    Normal Brand Women's Puremeso Weekend Snap Pullover - F2PWKSNP

    Crane's Country Store
    Low stock

    Effortless Style Meets Ultimate ComfortDiscover your new favorite go-to piece with the Normal Brand Women's Puremeso Weekend Snap Pullover. Crafted...

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    $98.00 - $98.00
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  • $128.00 - $128.00
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    Normal Brand Women's Comfort Terry Wide Leg Crop Pant

    Crane's Country Store
    Low stock

    Our Comfort Terry Wide Leg Crop Pant seamlessly combines comfort and style. Made from our best selling Comfort Terry fabric, these pants boast a li...

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    $128.00 - $128.00
    $128.00
    $128.00 - $128.00
    $128.00
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    $118.00
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    Normal Brand Women's Eliza Dress

    Normal Brand
    Low stock

    Normal Brand Spring 2024! Understated elegance meets steamy summer nights in this sweater knit summer dress. Made with 100% breathable cotton, the...

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    $118.00
    $118.00 - $118.00
    $118.00
    $94.00
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    $94.00
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  • $108.00 - $108.00
    $108.00
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    $108.00

    Normal Brand Puremeso Button Popover - F1PPBPOP

    Crane's Country Store
    Low stock

    Effortlessly Polished, Impossibly ComfortableMeet the Puremeso Button Popover - your new go-to for those days when you want to look put-together wi...

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    $108.00 - $108.00
    $108.00
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    $108.00
  • $69.00 - $69.00
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    Normal Brand Sea Wool Nep Turtleneck -PRICE CUT

    Crane's Country Store
    Low stock

    This is the essential turtleneck. Ribbed mid-weight seawool hugs you in all the right places with soft, smooth, stretchy wool that’s insulative wit...

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    $69.00 - $69.00
    $69.00
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    $69.00
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    $98.00
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    $84.00
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    $84.00

    Normal Brand Women's Olivia Pointelle Sweater - PRICE DROP

    Crane's Country Store
    Low stock

    This classic-fit sweater features a feminine and soft novelty knit pattern that showcases intricate detail throughout. Whether worn alone or layere...

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    $98.00
    $98.00 - $98.00
    $98.00
    $84.00
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    $84.00
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