The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $69.00 - Original price $69.00Original price$69.00$69.00 - $69.00Current price $69.00Normal Brand Sea Wool Nep Turtleneck -PRICE CUT
Crane's Country StoreLow stockThis is the essential turtleneck. Ribbed mid-weight seawool hugs you in all the right places with soft, smooth, stretchy wool that’s insulative wit...
View full detailsOriginal price $69.00 - Original price $69.00Original price$69.00$69.00 - $69.00Current price $69.00 -
Original price $130.00Original price $130.00 - Original price $130.00Original price $130.00Current price $94.00$94.00 - $94.00Current price $94.00
Normal Brand Women's Lola Quarter Zip Sweater
Crane's Country StoreLow stockThe Normal Brand Women’s Lola Quarter Zip sweater is a blend of sophistication and comfort. This women’s quarter zip pullover features an elevated ...
View full detailsOriginal price $130.00Original price $130.00 - Original price $130.00Original price $130.00Current price $94.00$94.00 - $94.00Current price $94.00Save 28% -
Original price $109.00Original price $109.00 - Original price $109.00Original price $109.00Current price $85.00$85.00 - $85.00Current price $85.00
Normal Brand Women's Wendy Polo Sweater
Crane's Country StoreLow stockThis sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...
View full detailsOriginal price $109.00Original price $109.00 - Original price $109.00Original price $109.00Current price $85.00$85.00 - $85.00Current price $85.00Save 22% -
Original price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00Normal Brand Top Side Backpack
Crane's Country StoreIn stockWe wanted a good looking bag that you could take from the city to the country and back again. We wanted something that was rough enough for the fie...
View full detailsOriginal price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00 -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00Normal Brand Jimmy Sweater Hoodie
Crane's Country StoreLow stockThe perfect, flattering fit in a soft and comfortable fabric – this one will turn you from a hoodie guy into a sweater guy. Made with a special kni...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00 -
Original price $30.00 - Original price $30.00Original price$30.00$30.00 - $30.00Current price $30.00
The Normal Brand Leather Patch Dano Hat
Crane's Country StoreOut of stockThe Normal Brand Leather Patch Dano Hat Low profile fit Twill Embroidered Patch 100% Cotton Twill w/ Polyester Mesh Adjustable Snap Back Closure S...
View full detailsOriginal price $30.00 - Original price $30.00Original price$30.00$30.00 - $30.00Current price $30.00Sold out -
Original price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $72.00$72.00 - $72.00Current price $72.00
The Normal Brand Kalo Shortalls
Crane's Country StoreLow stockThe Normal Brand Kalo Shortalls combine playful style with modern minimalism. Made from ultra-soft, breathable Kalo double gauze, these short overa...
View full detailsOriginal price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $72.00$72.00 - $72.00Current price $72.00Save 22% -
Original price $76.00Original price $76.00 - Original price $76.00Original price $76.00Current price $65.00$65.00 - $65.00Current price $65.00
The Normal Brand Slub Tulip Dress
Crane's Country StoreLow stockThe Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 1...
View full detailsOriginal price $76.00Original price $76.00 - Original price $76.00Original price $76.00Current price $65.00$65.00 - $65.00Current price $65.00Save 14% -
Original price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00
Normal Brand Bonded Shell Jacket
Crane's Country StoreLow stockBonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...
View full detailsOriginal price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00Save 20% -
Original price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $109.00$109.00 - $109.00Current price $109.00
Normal Brand Sherpa Trim Flight Jacket - CLOSEOUT - ONLY 2 LEFT!
Crane's Country StoreLow stockSherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...
View full detailsOriginal price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $109.00$109.00 - $109.00Current price $109.00Save 45% -
Original price $68.00Original price $68.00 - Original price $68.00Original price $68.00Current price $55.00$55.00 - $55.00Current price $55.00
Normal Brand Women's Puremeso LS Henley -PRICE DROP
Crane's Country StoreLow stockThis essential henley is buttery soft, with a smooth finish, and plenty of stretch. Its slim fit makes it a great base layer, with plenty of button...
View full detailsOriginal price $68.00Original price $68.00 - Original price $68.00Original price $68.00Current price $55.00$55.00 - $55.00Current price $55.00Save 19% -
Original price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $50.00$50.00 - $50.00Current price $50.00
Normal Brand Women's Elena Crewneck Sweater
Crane's Country StoreLow stockButtery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons ...
View full detailsOriginal price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $50.00$50.00 - $50.00Current price $50.00Save 57% -
Original price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00
Normal Brand Wallet
Crane's Country StoreOut of stockInspired by all the things we love, we set out to design our biggest collection yet in fall 2018. We have something for every part of our normal gu...
View full detailsOriginal price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00Sold out -
Original price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $87.00$87.00 - $87.00Current price $87.00
Normal Brand Women's Jackie Premium Fleece Vintage Crewneck
Crane's Country StoreLow stockThis vintage inspired crewneck is made from a cotton poly blend, featuring a midweight fleece with a cotton face and cotton/poly backing for subtle...
View full detailsOriginal price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $87.00$87.00 - $87.00Current price $87.00Save 19% -
Original price $34.00 - Original price $34.00Original price$34.00$34.00 - $34.00Current price $34.00Normal Brand Women's Pom Beanie
Crane's Country StoreIn stockThis Women's The Normal Brand Pom Beanie in Charcoal is the perfect addition to your winter, fall, or spring wardrobe. The solid pattern and gray c...
View full detailsOriginal price $34.00 - Original price $34.00Original price$34.00$34.00 - $34.00Current price $34.00 -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $89.00$89.00 - $89.00Current price $89.00
Normal Brand Vintage Thermal Midi Dress F2VTHMID
Crane's Country StoreLow stockThis midi dress is made of 100% Cotton with a thermal waffle knit, featuring a vintage-inspired wash. This true-to-size dress has a flattering A-li...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $89.00$89.00 - $89.00Current price $89.00Save 25% -
Original price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00Normal Brand Hudson Double Brushed Flannel
Crane's Country StoreLow stockYour new office-to-bar shirt. Cool colors and a soft wash in a lightweight 145gsm flannel. We double brushed this cotton woven for extra comfort, a...
View full detailsOriginal price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00 -
Original price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00Normal Brand Fairbanks Chamois Button Up
Crane's Country StoreLow stockA classic 100% cotton button up made in a subtle marled woven fabric that is double brushed for extra softness. It has a true-to-size fit and featu...
View full detailsOriginal price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00 -
Original price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00Normal Brand Utility Laptop Bag
Crane's Country StoreLow stockThis laptop bag will carry your laptop‚Äö and everything else. It has a leather bottom and handles for durability, a shoulder strap for carrying ea...
View full detailsOriginal price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00 -
Original price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $70.00$70.00 - $70.00Current price $70.00
Normal Brand Women's Puremeso Split Side Top
Crane's Country StoreLow stockCozy yet polished. Made in our signature and best-selling Puremeso, this top is garment-washed for a smooth feel. Featuring a boxy fit that hits at...
View full detailsOriginal price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $70.00$70.00 - $70.00Current price $70.00Save 20% -
Original price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00Normal Brand Striped Ski Sweater
Crane's Country StoreLow stockThe allover herringbone pattern, accentuated by contrast seed stitching, creates a uniquely textured crew that's both eye-catching and comfortable....
View full detailsOriginal price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Normal Brand Women's Puremeso Weekend Snap Pullover
Crane's Country StoreLow stockintroducing the Puremeso Weekend Snap Pullover. Made from our signature Puremeso fabric, this pullover features a softener wash for an exceptionall...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00Normal Brand Women's Marianna Crewneck Sweater
Crane's Country StoreLow stockCrafted from a luxurious yarn, this sweater feels like a soft blanket against your skin. The oversized fit and curved hem with a small roll adds a ...
View full detailsOriginal price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00 -
Original price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00Normal Brand Women's Comfort Terry Wide Leg Crop Pant
Crane's Country StoreLow stockOur Comfort Terry Wide Leg Crop Pant seamlessly combines comfort and style. Made from our best selling Comfort Terry fabric, these pants boast a li...
View full detailsOriginal price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00
