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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • $199.00 - $199.00
    $199.00
    $199.00 - $199.00
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    Normal Brand Top Side Backpack

    Crane's Country Store
    In stock

    We wanted a good looking bag that you could take from the city to the country and back again. We wanted something that was rough enough for the fie...

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    $199.00 - $199.00
    $199.00
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    $128.00
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    Normal Brand Nellie Knit Dress

    Crane's Country Store
    Low stock

    Perfectly soft and warm. Made from a cotton and wool blend for a midweight jersey knit. This sweater dress features a relaxed fit at weekender leng...

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    $128.00
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  • $228.00 - $228.00
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    Normal Brand James Canvas Jacket

    The Normal Brand
    Low stock

    A fresh addition to the James Canvas lineup, this Liner Jacket boasts signature onion quilting and striking contrast colors. Versatile enough to ac...

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    $228.00 - $228.00
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    Normal Brand Comfort Terry Shirt Jacket - S1KTTRSJ

    Crane's Country Store
    Low stock

    The Perfect Hybrid: Style Meets ComfortIntroducing the game-changer in men's outerwear—where the polished look of chinos meets the cozy comfort of ...

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    $148.00 - $148.00
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  • Sold out
    $108.00 - $108.00
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    Normal Brand Women's Marianna Popover Sweater - CLOSEOUT - ONLY 2 LEFT!

    Crane's Country Store
    Out of stock

    Unbelievably soft and cozy, with a button up collar and a true to size fit, you'll want to wear this sweater every day. It's lightweight and breath...

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    $108.00 - $108.00
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    $128.00
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    Normal Brand Mountain Overshirt F1WMOUNT

    Crane's Country Store
    Low stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

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    $215.00
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    Normal Brand Lambswool Blazer

    Crane's Country Store
    Low stock

    This isn't your dad's blazer - meet the modern take on a classic look. Our lambswool blazer is made with a mid-weight blend of breathable lambswool...

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    $215.00
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    $109.00
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    $85.00
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    Normal Brand Women's Wendy Polo Sweater

    Crane's Country Store
    Low stock

    This sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...

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    $109.00
    $109.00 - $109.00
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  • $88.00 - $88.00
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    Normal Brand Jimmy Sweater Hoodie

    Crane's Country Store
    Low stock

    The perfect, flattering fit in a soft and comfortable fabric – this one will turn you from a hoodie guy into a sweater guy. Made with a special kni...

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    $88.00 - $88.00
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    $62.00 - $62.00
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    The Normal Brand Active Puremeso Tipped Polo

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit ...

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    $62.00 - $62.00
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  • Sold out
    $30.00 - $30.00
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    The Normal Brand Leather Patch Dano Hat

    Crane's Country Store
    Out of stock

    The Normal Brand Leather Patch Dano Hat Low profile fit Twill Embroidered Patch 100% Cotton Twill w/ Polyester Mesh Adjustable Snap Back Closure S...

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    $30.00 - $30.00
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    $76.00
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    $65.00
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    The Normal Brand Slub Tulip Dress

    Crane's Country Store
    Low stock

    The Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 1...

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    $76.00
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    $198.00
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    Normal Brand Sherpa Trim Flight Jacket - CLOSEOUT - ONLY 2 LEFT!

    Crane's Country Store
    Low stock

    Sherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...

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    $198.00
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    $115.00
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    Normal Brand Women's Elena Crewneck Sweater

    Crane's Country Store
    Low stock

    Buttery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons ...

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    $115.00
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    Sold out
    $42.00 - $42.00
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    Normal Brand Wallet

    Crane's Country Store
    Out of stock

    Inspired by all the things we love, we set out to design our biggest collection yet in fall 2018. We have something for every part of our normal gu...

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    $42.00 - $42.00
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  • $108.00 - $108.00
    $108.00
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    Normal Brand Women's Maritime Crewneck

    Crane's Country Store
    Low stock

    The Maritime Crewneck Sweater is an oversized sweater that hits at mid-rise. It's made from 100% Cotton in a 5 gauge knit with horizontal stripes. ...

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    $108.00 - $108.00
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    $110.00
    $110.00 - $110.00
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    $55.00
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    Normal Brand Women's Taylor Sweater Shacket - PRICE DROP

    Crane's Country Store
    Low stock

    Crafted with a luxurious midweight yarn that offers a slinky, stretchy texture, this shacket provides an unparalleled feel of comfort and flexibili...

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    $110.00
    $110.00 - $110.00
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    $55.00
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    $138.00
    $138.00 - $138.00
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    $98.00
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    Normal Brand Alyx Button Thru Dress

    Crane's Country Store
    Low stock

    A midweight sweater dress designed in a soft and stretchy 2x2 rib knit. This true-to-size midi-length dress features a full button front, a V-neckl...

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    $138.00
    $138.00 - $138.00
    $138.00
    $98.00
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    $118.00
    $118.00 - $118.00
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    $89.00
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    Normal Brand Vintage Thermal Midi Dress F2VTHMID

    Crane's Country Store
    Low stock

    This midi dress is made of 100% Cotton with a thermal waffle knit, featuring a vintage-inspired wash. This true-to-size dress has a flattering A-li...

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    $118.00
    $118.00 - $118.00
    $118.00
    $89.00
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    $89.00
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    $178.00
    $178.00 - $178.00
    $178.00
    $129.00
    $129.00 - $129.00
    $129.00

    Jackie Premium Fleece Lodge Vest - Quilted Cotton Blend Outerwear

    Normal Brand
    Low stock

    CLOSEOUT PRICING! LIMITED SUPPLY Elevate your layering game with the Jackie Premium Fleece Lodge Vest, where vintage-inspired craftsmanship meets m...

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    $178.00
    $178.00 - $178.00
    $178.00
    $129.00
    $129.00 - $129.00
    $129.00
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  • $108.00 - $108.00
    $108.00
    $108.00 - $108.00
    $108.00

    Normal Brand Hudson Double Brushed Flannel

    Crane's Country Store
    Low stock

    Your new office-to-bar shirt. Cool colors and a soft wash in a lightweight 145gsm flannel. We double brushed this cotton woven for extra comfort, a...

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    $108.00 - $108.00
    $108.00
    $108.00 - $108.00
    $108.00
  • $118.00 - $118.00
    $118.00
    $118.00 - $118.00
    $118.00

    Normal Brand Fairbanks Chamois Button Up

    Crane's Country Store
    Low stock

    A classic 100% cotton button up made in a subtle marled woven fabric that is double brushed for extra softness. It has a true-to-size fit and featu...

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    $118.00 - $118.00
    $118.00
    $118.00 - $118.00
    $118.00
  • $165.00 - $165.00
    $165.00
    $165.00 - $165.00
    $165.00

    Normal Brand Utility Laptop Bag

    Crane's Country Store
    Low stock

    This laptop bag will carry your laptop‚Äö and everything else. It has a leather bottom and handles for durability, a shoulder strap for carrying ea...

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    $165.00 - $165.00
    $165.00
    $165.00 - $165.00
    $165.00
  • $118.00 - $118.00
    $118.00
    $118.00 - $118.00
    $118.00

    Normal Brand Women's Denim Midi Skirt

    Crane's Country Store
    Low stock

    Classic comfort meets modern style. Made from 11.1 oz denim in a medium indigo wash with subtle texture and subtle stretch. The flattering silhouet...

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    $118.00 - $118.00
    $118.00
    $118.00 - $118.00
    $118.00