The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
-
Original price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $72.00$72.00 - $72.00Current price $72.00
The Normal Brand Ezra Crepe Camp Shirt
Crane's Country StoreLow stockThe Normal Brand Ezra Crepe Camp Shirt Available in Cliff Rose Print Cut/fit detail Softened Ezra crepe crinkle fabric Fabric 100% viscose S2WE...
View full detailsOriginal price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $72.00$72.00 - $72.00Current price $72.00Save 25% -
Original price $75.00Original price $75.00 - Original price $75.00Original price $75.00Current price $50.00$50.00 - $50.00Current price $50.00
The Normal Brand Kalo Wrap Top - CLOSEOUT
Crane's Country StoreLow stockThe Normal Brand Kalo Wrap Top Available in Ivory Hits at natural waist Cuffed sleeves Kalo puckered double cloth gauze Adjustable bottom band wit...
View full detailsOriginal price $75.00Original price $75.00 - Original price $75.00Original price $75.00Current price $50.00$50.00 - $50.00Current price $50.00Save 33% -
Original price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $54.00$54.00 - $54.00Current price $54.00
Normal Brand Women's Malakos Knit Cardigan - PRICE DROP
Crane's Country StoreLow stockMalakos Knit Cardigan Available in two colors Two-ply shawl collar Longer length – hits just below butt Ribbed cuffs and raglan sleeves Pointed bo...
View full detailsOriginal price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $54.00$54.00 - $54.00Current price $54.00Save 39% -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00Normal Brand Women's Malakos Knit Jogger
Crane's Country StoreLow stockMalakos Knit Jogger Available in two colors High-rise paper bag waist with draw cords Slim leg jogger with ribbed ankle cuffs Metal bar logo at fro...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00Normal Brand Cord Field Coat
Crane's Country StoreLow stockCord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00The Normal Brand Women's Cinch Legging
Crane's Country StoreLow stockCinch Legging The Cinch Legging is the perfect legging for a polished, sporty look. Moderate compression gives you a sculpted look, without feelin...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00Normal Brand Tailored Terry Blazer
Crane's Country StoreLow stockTailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...
View full detailsOriginal price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00 -
Original price $45.00 - Original price $45.00Original price$45.00$45.00 - $45.00Current price $45.00Normal Brand Women's Straw Sun Hat
Crane's Country StoreLow stockStraw Sun Hat Specifications100% AcrylicOne size fits allDirect embroidery on cuffAcrylic pom A2HSTRWHTAN9
Original price $45.00 - Original price $45.00Original price$45.00$45.00 - $45.00Current price $45.00 -
Original price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00Normal Brand Women's Hi-Rise Ankle Skimmer
Crane's Country StoreLow stockHi-Rise Ankle Skimmer Say hello to our new denim. These hi-rise rigid denim jeans are fitted through the waist and hip with a straight silhouette t...
View full detailsOriginal price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00 -
Original price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00The Normal Brand Women's Carry All Waxed Canvas Tote
Crane's Country StoreLow stockCarry All Waxed Canvas Tote Whether you're commuting, catching a flight, or heading out for the weekend, the Carry All Waxed Canvas Tote is your ef...
View full detailsOriginal price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00 -
Original price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $50.00$50.00 - $50.00Current price $50.00
Normal Brand Women's Teddy Vest - PRCE DROP
Crane's Country StoreLow stockWOMENS TEDDY VEST Channel major snow bunny cozy vibes in our ultra soft rendition of teddy sherpa fabric, fashioned into a zip up vest. This vest f...
View full detailsOriginal price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $50.00$50.00 - $50.00Current price $50.00Save 46% -
Original price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00The Normal Brand Women's Classic Terry Looped Sweatpant
Crane's Country StoreLow stockClassic Terry Looped SweatpantElevated basics, featuring panel details that use the loop side of fabric running down the side of the leg, This styl...
View full detailsOriginal price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00 -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00Normal Brand Hybrid Shorts
Crane's Country StoreLow stockHybrid Shorts Have a tee time in the morning and plans to hit the pool after lunch? Don't even bother bringing a change of clothes, because these s...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $30.00$30.00 - $30.00Current price $30.00
The Normal Brand Women's Active Puremeso Cross-Back Tank - Spring Closeout Sale!
Crane's Country StoreLow stockHigh-neck cut tank top with overlapping angular back pieces for a dynamic multi-wear fit. Tie it up with your favorite TNB leggings to enjoy a more...
View full detailsOriginal price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $30.00$30.00 - $30.00Current price $30.00Save 48% -
Original price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00Normal Brand Utility Laptop Bag
Crane's Country StoreLow stockThe Normal Utility Laptop Bag has a leather bottom and handles for durability, a shoulder strap for carrying ease, and stylish leather and zipper d...
View full detailsOriginal price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00 -
Original price $175.00Original price $175.00 - Original price $175.00Original price $175.00Current price $89.00$89.00 - $89.00Current price $89.00
Normal Brand Buffalo Sherpa Vest - CLOSEOUT - ONLY 1 LEFT!
Crane's Country StoreIn stockThis has been something Jimmy has wanted to develop for years. A classic Americana look bundled with all of the softness you want from The Normal B...
View full detailsOriginal price $175.00Original price $175.00 - Original price $175.00Original price $175.00Current price $89.00$89.00 - $89.00Current price $89.00Save 49%
