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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • $118.00 - $118.00
    $118.00
    $118.00 - $118.00
    $118.00

    Normal Brand Fairbanks Chamois Button Up

    Crane's Country Store
    Low stock

    A classic 100% cotton button up made in a subtle marled woven fabric that is double brushed for extra softness. It has a true-to-size fit and featu...

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    $118.00 - $118.00
    $118.00
    $118.00 - $118.00
    $118.00
  • $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00

    Normal Brand Jimmy Quarter Zip

    Crane's Country Store
    Low stock

    The perfect, flattering fit in a soft and comfortable fabric - this one will turn you into a sweater guy. Made with a special knit that brings just...

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    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00
  • $108.00 - $108.00
    $108.00
    $108.00 - $108.00
    $108.00

    Normal Brand Women's Marianna Popover Sweater - CLOSEOUT - ONLY 2 LEFT!

    Crane's Country Store
    Low stock

    Unbelievably soft and cozy, with a button up collar and a true to size fit, you'll want to wear this sweater every day. It's lightweight and breath...

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    $108.00 - $108.00
    $108.00
    $108.00 - $108.00
    $108.00
  • Save 19% Save %
    $88.00
    $88.00 - $88.00
    $88.00
    $71.00
    $71.00 - $71.00
    $71.00

    Normal Brand Women's Puremeso Everyday Jogger

    Crane's Country Store
    Low stock

    Crafted from our exclusive and best selling cotton/polyester/spandex blend fabric, these joggers offer unmatched softness and a touch of stretch. W...

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    $88.00
    $88.00 - $88.00
    $88.00
    $71.00
    $71.00 - $71.00
    $71.00
    Save 19% Save %
  • $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00

    Normal Brand Women's Puremeso Everyday Hoodie F2EVWHD

    Crane's Country Store
    Low stock

    Crafted from our signature and best selling cotton/poly/spandex blend fabric, this hoodie offers unparalleled comfort and all the stretch you need....

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    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00
  • $118.00 - $118.00
    $118.00
    $118.00 - $118.00
    $118.00

    Normal Brand Women's Denim Midi Skirt

    Crane's Country Store
    Low stock

    Classic comfort meets modern style. Made from 11.1 oz denim in a medium indigo wash with subtle texture and subtle stretch. The flattering silhouet...

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    $118.00 - $118.00
    $118.00
    $118.00 - $118.00
    $118.00
  • Save 30% Save %
    $98.00
    $98.00 - $98.00
    $98.00
    $69.00
    $69.00 - $69.00
    $69.00

    Normal Brand Drawcord Legging

    Crane's Country Store
    Low stock

    Our Drawcord Leggings are leggings that stay up, whether you're working out, or working on a bowl of popcorn. The compression fabric gives you a fl...

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    $98.00
    $98.00 - $98.00
    $98.00
    $69.00
    $69.00 - $69.00
    $69.00
    Save 30% Save %
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    Normal Brand Robles Knit Polo

    Crane's Country Store
    Low stock

    Comfort meets style with our retro-inspired Robles Knit Polo. The soft, airy fabric feels like a second skin, while its vintage flair adds a touch ...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • Save 46% Save %
    $130.00
    $130.00 - $130.00
    $130.00
    $70.00
    $70.00 - $70.00
    $70.00

    Normal Brand Womens James Canvas Workwear Pant

    Crane's Country Store
    Low stock

    Normal Brand Womens James Canvas Workwear Pant- S2BJCWKWCHK Durability meets style. Made from our James Canvas, this mid-weight fabric is perfect f...

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    $130.00
    $130.00 - $130.00
    $130.00
    $70.00
    $70.00 - $70.00
    $70.00
    Save 46% Save %
  • Save 27% Save %
    $148.00
    $148.00 - $148.00
    $148.00
    $108.00
    $108.00 - $108.00
    $108.00

    Normal Brand Women's Oversized Camp Shacket

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Classic comfort. Crafted from a linen-viscose blend cross-woven fabric, this shacket perfectly captures a "lived-in" fee...

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    $148.00
    $148.00 - $148.00
    $148.00
    $108.00
    $108.00 - $108.00
    $108.00
    Save 27% Save %
  • $124.00 - $124.00
    $124.00
    $124.00 - $124.00
    $124.00

    Normal Brand Women's Ezra Crepe Wide Leg Pant

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Ezra crepe is our own blend of softened, crinkly, crepe fabric, and we're a little obsessed. Lightweight, airy, and forg...

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    $124.00 - $124.00
    $124.00
    $124.00 - $124.00
    $124.00
  • Save 26% Save %
    $108.00
    $108.00 - $108.00
    $108.00
    $80.00
    $80.00 - $80.00
    $80.00

    Normal Brand Women's Victoria V-Neck Sweater

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from a cotton blend, this sweater is breathable and soft with a lofty texture. The classic varsity design feature...

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    $108.00
    $108.00 - $108.00
    $108.00
    $80.00
    $80.00 - $80.00
    $80.00
    Save 26% Save %
  • $92.00 - $92.00
    $92.00
    $92.00 - $92.00
    $92.00

    Normal Brand Women's Ezra Crepe Getaway Short

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Your passport to effortless style. Its crinkle crepe fabric is soft and drapy with a custom floral print for an elevated ...

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    $92.00 - $92.00
    $92.00
    $92.00 - $92.00
    $92.00
  • Save 32% Save %
    $104.00
    $104.00 - $104.00
    $104.00
    $71.00
    $71.00 - $71.00
    $71.00

    Normal Brand Women's Cole Terry Varsity Crewneck

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...

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    $104.00
    $104.00 - $104.00
    $104.00
    $71.00
    $71.00 - $71.00
    $71.00
    Save 32% Save %
  • Save 10% Save %
    $72.00
    $72.00 - $72.00
    $72.00
    $64.80
    $64.80 - $64.80
    $64.80

    Normal Brand Women's Cortina Jacquard Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    The Cortina Sweater is perfectly layerable with a relaxed fit. Thick and warm, but not too bulky, it has a cozy soft and silky soft texture that wi...

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    $72.00
    $72.00 - $72.00
    $72.00
    $64.80
    $64.80 - $64.80
    $64.80
    Save 10% Save %
  • $70.00 - $70.00
    $70.00
    $70.00 - $70.00
    $70.00

    Normal Brand Active Puremeso Button Down Shirt

    Crane's Country Store
    Low stock

    $70.00 - $70.00
    $70.00
    $70.00 - $70.00
    $70.00
  • $166.00 - $166.00
    $166.00
    $166.00 - $166.00
    $166.00

    Normal Brand Rodert Button Front Cardigan

    Crane's Country Store
    Low stock

    $166.00 - $166.00
    $166.00
    $166.00 - $166.00
    $166.00
  • $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00

    Normal Brand Two Button Henley

    Crane's Country Store
    Low stock

    When we started this company in our parents' basement, we did it with one shirt: the Puremeso Henley. This modern take on the classic henley is sof...

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    $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00
  • $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00

    The Normal Brand Active Puremeso V Neck T Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso V Neck T Shirt Available in gray and white Jersey cotton fabric Stretchy athletic fit Standard body length Bear e...

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    $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00
  • $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00

    Normal Brand Chenille Stripe Crew

    Crane's Country Store
    Low stock

    Buttery soft and oh-so-cozy, this sweater is great to wear on its own, or layered over your favorite Normal Brand button-up shirt. Perfect for thos...

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    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    Normal Brand Textured Knit Shirt

    Crane's Country Store
    Low stock

    Feels like Saturday. Looks like Monday. The sophisticated styling of a classic woven shirt meets the comfort of a sweatshirt in our new Textured K...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • $148.00 - $148.00
    $148.00
    $148.00 - $148.00
    $148.00

    Normal Brand Sea Wool Nep Hoodie

    Crane's Country Store
    Low stock

    Cool meets cozy in this breathably warm rendition of the classic hoodie. With an oversized hood and a ribbed body, the Nep Hoodie is sharp enough t...

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    $148.00 - $148.00
    $148.00
    $148.00 - $148.00
    $148.00
  • Save 37% Save %
    $98.00
    $98.00 - $98.00
    $98.00
    $62.00
    $62.00 - $62.00
    $62.00

    Normal Brand Puremeso Acid Wash Button Up

    Crane's Country Store
    Low stock

    Meet the button down that doesn't make you feel buttoned in. Our Acid Wash Button Up Shirt is made with our custom blended fabric, Puremeso, for an...

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    $98.00
    $98.00 - $98.00
    $98.00
    $62.00
    $62.00 - $62.00
    $62.00
    Save 37% Save %
  • $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    Normal Brand Herringbone Textured Knit Jogger

    Crane's Country Store
    Low stock

    Our Herringbone Textured Knit is a mid-weight 100% cotton fabric with a looped back. We made better joggers with a tapered fit, self-cuffs, and spe...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00