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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • $124.00 - $124.00
    $124.00
    $124.00 - $124.00
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    Normal Brand Women's Ezra Crepe Wide Leg Pant

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Ezra crepe is our own blend of softened, crinkly, crepe fabric, and we're a little obsessed. Lightweight, airy, and forg...

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    $124.00 - $124.00
    $124.00
    $124.00 - $124.00
    $124.00
  • $108.00 - $108.00
    $108.00
    $108.00 - $108.00
    $108.00

    Normal Brand Women's Victoria V-Neck Sweater

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from a cotton blend, this sweater is breathable and soft with a lofty texture. The classic varsity design feature...

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    $108.00 - $108.00
    $108.00
    $108.00 - $108.00
    $108.00
  • $92.00 - $92.00
    $92.00
    $92.00 - $92.00
    $92.00

    Normal Brand Women's Ezra Crepe Getaway Short

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Your passport to effortless style. Its crinkle crepe fabric is soft and drapy with a custom floral print for an elevated ...

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    $92.00 - $92.00
    $92.00
    $92.00 - $92.00
    $92.00
  • $104.00 - $104.00
    $104.00
    $104.00 - $104.00
    $104.00

    Normal Brand Women's Cole Terry Varsity Crewneck

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...

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    $104.00 - $104.00
    $104.00
    $104.00 - $104.00
    $104.00
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    $72.00
    $72.00 - $72.00
    $72.00
    $64.80
    $64.80 - $64.80
    $64.80

    Normal Brand Women's Cortina Jacquard Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    The Cortina Sweater is perfectly layerable with a relaxed fit. Thick and warm, but not too bulky, it has a cozy soft and silky soft texture that wi...

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    $72.00
    $72.00 - $72.00
    $72.00
    $64.80
    $64.80 - $64.80
    $64.80
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  • $70.00 - $70.00
    $70.00
    $70.00 - $70.00
    $70.00

    Normal Brand Active Puremeso Button Down Shirt

    Crane's Country Store
    Low stock

    $70.00 - $70.00
    $70.00
    $70.00 - $70.00
    $70.00
  • $259.00 - $259.00
    $259.00
    $259.00 - $259.00
    $259.00

    Normal Brand Peacoat

    Crane's Country Store
    Low stock

    $259.00 - $259.00
    $259.00
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    $259.00
  • $166.00 - $166.00
    $166.00
    $166.00 - $166.00
    $166.00

    Normal Brand Rodert Button Front Cardigan

    Crane's Country Store
    Low stock

    $166.00 - $166.00
    $166.00
    $166.00 - $166.00
    $166.00
  • $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00

    Normal Brand Two Button Henley

    Crane's Country Store
    Low stock

    When we started this company in our parents' basement, we did it with one shirt: the Puremeso Henley. This modern take on the classic henley is sof...

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    $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00
  • $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    Normal Brand Puremeso Weekend Quarter Zip

    Crane's Country Store
    Low stock

    The Weekend Quarter Zip is a soft, stretchy, and lightweight quarter zip pullover jacket that was made for that cool transition into fall. Puremeso...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
  • $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00

    The Normal Brand Active Puremeso V Neck T Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso V Neck T Shirt Available in gray and white Jersey cotton fabric Stretchy athletic fit Standard body length Bear e...

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    $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00
  • $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00

    Normal Brand Chenille Stripe Crew

    Crane's Country Store
    Low stock

    Buttery soft and oh-so-cozy, this sweater is great to wear on its own, or layered over your favorite Normal Brand button-up shirt. Perfect for thos...

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    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    Normal Brand Textured Knit Shirt

    Crane's Country Store
    Low stock

    Feels like Saturday. Looks like Monday. The sophisticated styling of a classic woven shirt meets the comfort of a sweatshirt in our new Textured K...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • $148.00 - $148.00
    $148.00
    $148.00 - $148.00
    $148.00

    Normal Brand Sea Wool Nep Hoodie

    Crane's Country Store
    Low stock

    Cool meets cozy in this breathably warm rendition of the classic hoodie. With an oversized hood and a ribbed body, the Nep Hoodie is sharp enough t...

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    $148.00 - $148.00
    $148.00
    $148.00 - $148.00
    $148.00
  • $69.00 - $69.00
    $69.00
    $69.00 - $69.00
    $69.00

    Normal Brand Sea Wool Nep Turtleneck -PRICE CUT

    Crane's Country Store
    Low stock

    This is the essential turtleneck. Ribbed mid-weight seawool hugs you in all the right places with soft, smooth, stretchy wool that’s insulative wit...

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    $69.00 - $69.00
    $69.00
    $69.00 - $69.00
    $69.00
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    $98.00
    $98.00 - $98.00
    $98.00
    $62.00
    $62.00 - $62.00
    $62.00

    Normal Brand Puremeso Acid Wash Button Up

    Crane's Country Store
    Low stock

    Meet the button down that doesn't make you feel buttoned in. Our Acid Wash Button Up Shirt is made with our custom blended fabric, Puremeso, for an...

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    $98.00
    $98.00 - $98.00
    $98.00
    $62.00
    $62.00 - $62.00
    $62.00
    Save 37% Save %
  • $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    Normal Brand Herringbone Textured Knit Jogger

    Crane's Country Store
    Low stock

    Our Herringbone Textured Knit is a mid-weight 100% cotton fabric with a looped back. We made better joggers with a tapered fit, self-cuffs, and spe...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    Normal Brand Fairweather Sweatpants

    Crane's Country Store
    Low stock

    Soft, brushed fleece warms these sweatpants that are cut with an easy, slim fit so you look as good as you feel, whether going out or just hanging ...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • $75.00 - $75.00
    $75.00
    $75.00 - $75.00
    $75.00

    Normal Brand Puremeso Joggers

    Crane's Country Store
    Low stock

    Crafted from our signature custom and best selling blend of cotton, poly, and spandex fabric, these joggers offer the ideal combination of softness...

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    $75.00 - $75.00
    $75.00
    $75.00 - $75.00
    $75.00
  • Save 25% Save %
    $48.00
    $48.00 - $48.00
    $48.00
    $36.00
    $36.00 - $36.00
    $36.00

    Normal Brand Slub Henley

    Crane's Country Store
    Low stock

    Meet your new favorite henley Ñ brand new, but as soft and perfect as your favorite old tee. We built the Slub Henley with a perfect athletic fit, ...

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    $48.00
    $48.00 - $48.00
    $48.00
    $36.00
    $36.00 - $36.00
    $36.00
    Save 25% Save %
  • $47.00 - $47.00
    $47.00
    $47.00 - $47.00
    $47.00

    Normal Brand Slub Puremeso SS Henley

    Crane's Country Store
    Low stock

    When we started this company out of our parents' basement we had four shirts - three of them weren't great, but one of them was Puremeso. Every nig...

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    $47.00 - $47.00
    $47.00
    $47.00 - $47.00
    $47.00
  • $47.00 - $47.00
    $47.00
    $47.00 - $47.00
    $47.00

    Normal Brand SS Puremeso Henley

    Crane's Country Store
    Low stock

    Long Sleeve Tee comes in a neutral stone color with subtle branding making it the perfect henley for this fall. Easy to pair and can be worn under ...

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    $47.00 - $47.00
    $47.00
    $47.00 - $47.00
    $47.00
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    Normal Brand Roll Hem Button Pullover

    Crane's Country Store
    Low stock

    This soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
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    $132.00
    $132.00 - $132.00
    $132.00
    $82.00
    $82.00 - $82.00
    $82.00

    Normal Brand Women's Rosa Sweater Dress

    Crane's Country Store
    Low stock

    The go-to black mini dress for sweater lovers. Crafted with a substantial yarn, its woven raised texture is adorned with a novelty stitch. The heav...

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    $132.00
    $132.00 - $132.00
    $132.00
    $82.00
    $82.00 - $82.00
    $82.00
    Save 38% Save %